Branding Website June 3, 2021

Corpay, Inc.

Corpay, Inc. is a leading global business payment and spend management company recognized as an S&P 500 entity. Our mission is to simplify the payment process for businesses and consumers, ensuring seamless, controlled transactions in a complex global marketplace. We provide solutions that automate, secure, digitize, and manage billions of payment transactions annually for businesses across more than 100 countries in North America, Latin America, Europe, and Asia-Pacific.

 

Corpay’s existing website was not fully aligned with its core brand vision and mission, making it challenging for users to navigate and access the needed services. The primary challenge was to design a user-centric platform that reflects Corpay’s brand identity while offering a seamless, intuitive experience for its diverse global user base.

 

Rowhouse Digital adopted a people-first design approach to address this, emphasizing simplicity and ease of use. Through extensive interviews with stakeholders, the management team, and end-users, we identified critical areas for improvement. We focused on creating a website that not only adheres to Corpay’s brand guidelines but also enhances the overall user experience.

 

The redesigned website centers around Corpay’s payment structure, organized into three verticals that align with the company’s core values and objectives. The new design simplifies navigation, allowing users to quickly find and access the information and services they need. By maintaining a solid connection to Corpay’s brand identity, the website offers an intuitive experience that empowers users to make payments promptly and efficiently, supporting Corpay’s vision of making global payments local and accessible.

 

TOOLS & METHODS

  • Strategy and Concept Design
  • Generative and Evaluative User Interviews
  • Wireframe + Prototyping
  • Usability Prototype testing
  • Client Management
  • Design System
  • Component Library
  • Adobe Experience Manager
  • Tools: Pen & Paper, Adobe Illustrator, XD, Figma. MicroSoft 365, JIRA
Task

Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.

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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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